Action 5

CREATION OF A COMMUNICATION AND ADVERTISING ON THE NEW INTERMODAL SERVICES

In InterAlpes has been understood how a modal shift is not adequately stimulated by a publicity that considers the cost-effectiveness and environmental and is not perceived only as compared to the binding on legal obligations. The project, in this sense, it aims to improve the communication and advertising of intermodal transport trying to raise awareness among potential users, through advertisements in magazines, movies, banner of containers, environmental certifications, bringing trust and describing the experiences of most achievement